Thursday, September 23, 2010

Nabisco and Nascar, is it a "nah" thing?

Trying to be fairly healthy people, we don't have much junk food in the house. The extent of our junk food is a bag of dried cherries and a bag of lightly salted Kettle Chips. Some days a girl just needs a cookie fix. I've been needing a carbohydrate filled cookie fix for at least a week. Spur of the moment last night, appealing to his weaknesses, I asked if I should go buy some Nutter Butters... duh, yes.

While chowing through a good portion of them we both reflected that Nutter Butters always showcase something about Nascar. Why? Do Nascar drivers only eat Nutter Butters? And it's been happening for some time, I can recollect at least three years worth of Nascar plastered Nutter Butter bags.

It turns out the relationship is much older, dating back to 2003, when Nabisco and innovative, Michigan born supermarket chain Meijer teamed up to sponsor the June 2003 Nascar Busch Series race. What's not to love about sponsorships? I guess Dale Earnhardt Jr. won four races in a row at Daytona, and that is great advertising people.

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